The Products division’s sales are made either directly to the end user or through distributors who then on-sell to end users. In regions where sales volumes are large, individuals may have product-specific sales responsibility, whereas in smaller countries and regions, sales efforts may be the responsibility of one individual.
Distribution methods vary depending on the type of product and customer. Large-scale products such as drill rigs are delivered directly to the end-user. For other tools, equipment and consumables, Boart Longyear operates three regional warehouses in Canada, Singapore and The Netherlands which have been outsourced to third party logistics companies.
The Products division also targets the drilling wholesale/distribution sector for energy, environmental, water, construction and geotechnical drilling through its DrillStore operations in the United States. The industry is highly fragmented with no competitor estimated to have more than a single digit market share.
