Mr. Birch was appointed as Vice President of Global Drilling Services effective January 1, 2010 after leading the Global Products division since May 2006. Prior to joining the Company, he worked for Black and Decker for 15 years in a variety of roles. His various roles include: Vice President and General Manager for Baldwin Hardware, product manager and Director of Marketing for De Walt Industrial Power Tool division. Mr. Birch received his degree in Business Management from Brigham Young University.